USA Network initially propelled on September 22, 1977, as the Madison Square Garden Sports Network (not to be mistaken for the New York City-region provincial games system of a similar name presently basically known as MSG). The system was established by link supplier UA-Columbia Cablevision and Kay Koplovitz. The station was one of the primary national digital TV slots, using satellite conveyance instead of microwave transfer (which was then the standard in the business) to circulate its programming to link frameworks. At first, the system ran a blend of school and less outstanding pro athletics, like those discovered amid the early long stretches of ESPN. The channel started its communicate day after 5:00 p.m. Eastern Time on weekdays and 12:00 p.m. Eastern Time on ends of the week.