On March 14, 2014, Crown Media Holdings proclaimed that Hallmark Movie Channel would be renamed as Hallmark Movies & Mysteries in October 2014. In renaming, the corporation was trying to discriminate between the two channels, which feature separate programming. With the new name, Hallmark renewed a mystery wheel series under the name “Original Mystery Wheel” in 2015, having earlier had one on the Hallmark Channel from 2004 to 2008.
After running several repeats of the Jesse Stone movies in 2015, the channel agreed to choose the next two films in the series from Sony Pictures Television. On Monday, November 11, 2015, Hallmark Movie Channel began its first “The Most Wonderful Movies of Christmas” annual programming.
On July 28, 2017, it was reported that Crown Media would add a brand new cable network named Hallmark Drama, which launched on October 1, 2017, and a subscription video on demand streaming service called Hallmark Movies Now on October 3 of the same year.
The channel announced two new expansion deals along with new installments of existing movie series. Al Roker approved an agreement for his The Midnight Show Murders: A Billy Blessing Novel and Scandal inspiration Judy Smith, a disaster communications specialist, got a deal for the movie The Adjuster.